Case study

Nova — personal banking, unboxed

Client

Nova Financial

Year

2026

Scope

Brand · Product · Motion

Industry

Fintech

The challenge

Nova had a banking license, a waitlist of 40,000 people, and a brand that looked like a spreadsheet. They needed an identity and an app that made personal finance feel personal — in time for a public launch twelve weeks out.

The outcome

A warm, editorial identity, a design system covering 220+ app screens, and a launch film that did the rounds. Nova onboarded 18,000 customers in week one and now ships product without us — which was the point.